Not only the vast majority of airdrops wasted - the current distribution standard has a net negative impact on the project’s sustainability, valuation and progression.
It is now well established that the majority of airdrop campaigns are manipulated by airdrop farms,multi accounts and bots with single ‘participants’ having up to 5,000 wallets in non uncommon scenarios.
1.Bots rapidly offload airdropped tokens, heightening selling pressure.
2.Reduced post-airdrop excitement due to value being drained by malicious actors.
3.More value could have been allocated to genuine community members to enhance engagement.
4.There’s a risk of community dissatisfaction if an airdrop is perceived as unfairly distributed or exploited by bots.
We start off every campaign with the 3 fundamental questions of
Who deserves to be rewarded?
What should be the basis for determining the rewards?
How will this basis be assessed to distribute tokens to genuine contributors?
Furthermore our campaigns are designed to be sustainable and ongoing. If it works why would you end it? This is not a one off hype campaign. This is aligned and sustainable incentive driving growth where key value added actions and participants are recognised and rewarded accordingly.
